Internet Marketing
After spending money to get your web site online, you wait a few weeks and you are getting very few sales or leads. What happened?
Having a web site gives you the ability to sell to a global market, but you still need to get your market to see your web site. It's like opening a store in the middle of nowhere. No one will just stumble upon your store, so you aren't going to be successful. The advantage of the Internet is you can move from the middle of nowhere, to a storefront that everyone will see just by promoting your site.
Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is the process of optimizing your web site so search engines like Google, Yahoo and MSN can include it in their results. The goal is to make your site show up toward the top of the listings for relevant key phrases that people type in.
The problem is that there are many sites competing for the same key phrases. Making the process more difficult is the search engines aren't going to tell you how you can make your site number one. Be cautious of anyone that "guarantees results." There are methods to achieve results in the short term at the expensive of being penalized in the long run.
Search Engines look at two main things when determining the order of results:
- Content - In this case, content refers to any text that is on your web site. The more topical text you have on your web site the better.
- Links - Links can be compared to votes for your web site. The more links that point to your web site, the more votes you have. Want some free links to your site? Check out the following sites we created so our clients have more links:
Quick Promotion Tip: Create an E-Zine that lets you communicate with your customers. If you give away free deals or offer quality free information, people will want to sign up and tell their friends. Start your own Mailing List Today!
Our Promotion Service
Depending on how much marketing or advertising you want to do online, we can help you achieve different goals. The following list outlines what we can do to help your site achieve traffic from the search engines to increase sales:
- Content Revisions - We will make adjustments to your content to better target your key phrases.
- Content Suggestions - We will also suggest ways to possibly create new content that will increase your rank.
- Links - We actively seek out other web sites that will link to you.
- Paid Advertising - We will manage your paid advertising through search engines. You give us a budget and we will work to make the best use of it.
We continue to look at ways to improve your search engine ranking. We follow the Google Webmaster Guidelines to make sure your site ranks well without being penalized.
